When is the Right Time to Use Anti Wrinkle Cream?

I was just wondering when would be the right time to start using anti-wrinkle cream? I am 23 and have noticed a few lines on my forehead and around my eyes. Should I start using it now? Oh and can anyone recommend a good brand to use that isn't too exspensive
Thanks

Suggestion:

They say you shouldn't start using anti wrinkle cream until 25 when your skin is meant to start aging but if you feel now is the right time and you genuinely feel that you could use some help you can find many different brands at various prices at any pharmacy or supermarket. The best around is meant to be nivea Q10, and it is reasonably priced.